When someone in Naples searches for what you do, your business should appear first.
Local SEO in 2024 and 2025 is primarily a Google Business Profile and map pack problem. The three-pack of businesses that appear above organic results for local searches captures the majority of local search clicks — and the factors that determine who appears are specific and manageable if you address them systematically.
Map pack rankings are driven by a combination of GBP completeness, NAP (name, address, phone) consistency across directories, review velocity and score relative to competitors, and localised content signals on the website. Most Italian businesses manage at least two of these poorly: their GBP is incomplete or uses inconsistent business names across platforms, and their website has no location-specific pages with genuine local content.
For Casandrino, Naples, and the broader Campania region, we know which citations matter locally, which Campanian business directories carry the most weight, and how Italian Google users phrase searches for local services. That regional knowledge makes a real difference in local campaigns.
For multi-location businesses, we build a systematic infrastructure — consistent brand signals, individual location pages, independent GBP management for each location — that allows each site to rank in its own market without cannibalising the others.
Pizzeria Napolitana Verace in Naples reached the local pack top 3 for 34 food and restaurant search terms within 3 months — contributing to a 420% increase in direct booking enquiries.
A multi-site Campanian dental practice captured top-3 map pack positions across 5 locations and 28 search terms within 4 months of our multi-location Territory Map programme.
